Tote tracking software for retail and food supply chains

Rotion gives every tote and RPC a digital identity. See which totes sit at which DC, store, or supplier, and get more of them back.

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No new hardware. Your existing labels. Runs alongside your ERP.

Pool control

Know your tote pool, not just your tote count

Counts drift as totes cycle between DCs, stores, and suppliers. Rotion shows where they are and where they leak.

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In one demo we map your tote loop and show you where the pool leaks.

Leakage increase detected

Leakage increase

Retail location #KZ88DS has used 21% higher leakage this month.

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Fleet occupancy - July

226,713 / 244,300

70%

There are still 13 days until a new batch is produced.

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Fleet status - July

244,300 items

+12%

In use

Transit

Wash

Real-time tote visibility

Location, dwell time, and rotation per tote across DCs, stores, and suppliers.

Real-time tote visibility

Location, dwell time, and rotation per tote across DCs, stores, and suppliers.

Real-time tote visibility

Location, dwell time, and rotation per tote across DCs, stores, and suppliers.

Loss and anomaly detection

Spot stores that stockpile, loops that leak, and loss trends before replacement orders grow.

Loss and anomaly detection

Spot stores that stockpile, loops that leak, and loss trends before replacement orders grow.

Loss and anomaly detection

Spot stores that stockpile, loops that leak, and loss trends before replacement orders grow.

One view across loops

Run inbound, outbound, and supplier loops from one system without fragmentation.

One view across loops

Run inbound, outbound, and supplier loops from one system without fragmentation.

One view across loops

Run inbound, outbound, and supplier loops from one system without fragmentation.

Digital Packaging Passport

Reusable box

Created 13 Jul, 2025

16 cycles

Every tote carries its own history

Picks, deliveries, returns, and wash cycles logged per tote, including the orders and batches it carried. Traceability questions end with a lookup.

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Digital identity per tote

QR, barcode, or RFID per tote. Existing labels can be reused, so relabeling is not mandatory.

Digital identity per tote

QR, barcode, or RFID per tote. Existing labels can be reused, so relabeling is not mandatory.

Digital identity per tote

QR, barcode, or RFID per tote. Existing labels can be reused, so relabeling is not mandatory.

Batch scanning built in

Scan pallets or cages as one group through shared checkpoints and keep tote-level traceability.

Batch scanning built in

Scan pallets or cages as one group through shared checkpoints and keep tote-level traceability.

Batch scanning built in

Scan pallets or cages as one group through shared checkpoints and keep tote-level traceability.

Standards and integration ready

Compatible with GS1, ERP, WMS, and partner systems without custom builds.

Standards and integration ready

Compatible with GS1, ERP, WMS, and partner systems without custom builds.

Standards and integration ready

Compatible with GS1, ERP, WMS, and partner systems without custom builds.

Growth

Grow throughput without buying more totes

Faster rotations and fewer losses mean the same pool carries more volume.

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Recurring licenses

Filter

Bulk Action

Client name

Annual Price

Tier

Order Total

Action

Status

Pending

Walmart

€25,000.00

₦50,000.00

Pending

Target

€50,000.00

₦50,000.00

Pending

Mediamarkt

€75,000.00

₦50,000.00

Pending

Fewer replacement totes

Recover more totes before they are written off and size the pool on real rotation data.

Fewer replacement totes

Recover more totes before they are written off and size the pool on real rotation data.

Fewer replacement totes

Recover more totes before they are written off and size the pool on real rotation data.

Incremental deployment

Start with one DC or flow. No big-bang migration required.

Incremental deployment

Start with one DC or flow. No big-bang migration required.

Incremental deployment

Start with one DC or flow. No big-bang migration required.

Better planning and asset ROI

Use real usage data to optimize pool sizing and capital allocation.

Better planning and asset ROI

Use real usage data to optimize pool sizing and capital allocation.

Better planning and asset ROI

Use real usage data to optimize pool sizing and capital allocation.

Why retailers and suppliers choose Rotion

Woman holding a smartphone looking through the glass

Plug and play

Works with your flows

Scans fit existing DC and store processes. No new hardware and no change to how you ship.

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Plug and play

Works with your flows

Scans fit existing DC and store processes. No new hardware and no change to how you ship.

Book a demo

Plug and play

Works with your flows

Scans fit existing DC and store processes. No new hardware and no change to how you ship.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own pools or compete for customers. Your data stays yours.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own pools or compete for customers. Your data stays yours.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own pools or compete for customers. Your data stays yours.

Book a demo

A desk with a laptop and an employee badge laying on top of it.

scaling

Designed for scale and complexity

Handles millions of totes, many stores, and overlapping loops without brittle customization.

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scaling

Designed for scale and complexity

Handles millions of totes, many stores, and overlapping loops without brittle customization.

Book a demo

scaling

Designed for scale and complexity

Handles millions of totes, many stores, and overlapping loops without brittle customization.

Book a demo

Why supply chains are rethinking returnable totes

Totes cycle weekly between DCs, stores, and suppliers. Counts drift, replacements pile up, and nobody can say where the pool went.

Store balances without manual counts

Shrinkage visible while it is still recoverable

Pool sized on data, not gut feeling

What tote-level data reveals in store networks

Back rooms are where pools shrink

Totes accumulate in store back rooms until the next truck, or forever. Store-level balances make accumulation visible per location, so collection fits reality instead of a fixed schedule.

Promotions bend the loop

Promo weeks push extra volume through the same pool. Rotation data shows how peaks propagate, where extra totes are actually needed, and how many come back after the wave.

Supplier loops need their own truth

Inbound supplier totes and outbound store totes mix in the same yard. Separate loop views keep supplier balances, store balances, and pool health from blurring into one disputed number.

How it works

Give assets an identity

QR, barcode, or RFID. Existing labels reused where possible.

Scan at handover

Drivers and partners scan in seconds, or in bulk with SSCC batching.

See the loop

Balances, dwell times, and losses per partner, in real time.

Run more than one asset type?

Rotion tracks any returnable asset in one system. Mixed fleets are the normal case, not the exception.

Kegs

For breweries and distributors.

IBCs

For fillers and processors.

Crates

For producers and distributors.

Pallets

For manufacturers and logistics.

Cups & takeaway

For reuse schemes and venues.

Other RTIs

If it returns, Rotion tracks it.

Integrate once. Sync everywhere. Rotion plays well with the tools you already use.

From ERPs to HR and accounting tools, Rotion plugs into your finance stack to keep data consistent, workflows tight, and teams aligned.

Frequently asked questions

Answers to common questions about getting started and using Rotion day to day.

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Do we need to replace our existing WMS or ERP?

No. Rotion runs alongside your WMS and ERP and fills the gaps they do not cover: tote-level history, loss patterns, and per-partner balances.

Do stores and suppliers need to install anything?

No. Partners can confirm handovers via web or mobile, and drivers can scan for them. Adoption does not depend on every store cooperating.

Does this mean scanning every single tote?

No. Rotion supports batching with SSCCs, so pallets and cages scan as one group through shared checkpoints while each tote stays traceable.

Can we use our existing labels?

Yes. Rotion supports QR codes, barcodes, RFID, or combinations. Existing labels are reused where possible.

How does Rotion reduce tote loss?

Every tote has an owner and a location at all times. Loops that leak show up immediately, and recovery becomes routine instead of a replacement order.

Do we need to replace our existing WMS or ERP?

No. Rotion runs alongside your WMS and ERP and fills the gaps they do not cover: tote-level history, loss patterns, and per-partner balances.

Do stores and suppliers need to install anything?

No. Partners can confirm handovers via web or mobile, and drivers can scan for them. Adoption does not depend on every store cooperating.

Does this mean scanning every single tote?

No. Rotion supports batching with SSCCs, so pallets and cages scan as one group through shared checkpoints while each tote stays traceable.

Can we use our existing labels?

Yes. Rotion supports QR codes, barcodes, RFID, or combinations. Existing labels are reused where possible.

How does Rotion reduce tote loss?

Every tote has an owner and a location at all times. Loops that leak show up immediately, and recovery becomes routine instead of a replacement order.

Do we need to replace our existing WMS or ERP?

No. Rotion runs alongside your WMS and ERP and fills the gaps they do not cover: tote-level history, loss patterns, and per-partner balances.

Do stores and suppliers need to install anything?

No. Partners can confirm handovers via web or mobile, and drivers can scan for them. Adoption does not depend on every store cooperating.

Does this mean scanning every single tote?

No. Rotion supports batching with SSCCs, so pallets and cages scan as one group through shared checkpoints while each tote stays traceable.

Can we use our existing labels?

Yes. Rotion supports QR codes, barcodes, RFID, or combinations. Existing labels are reused where possible.

How does Rotion reduce tote loss?

Every tote has an owner and a location at all times. Loops that leak show up immediately, and recovery becomes routine instead of a replacement order.