About Rotion

Reuse works whenthe loop is visible.

Rotion is reusable packaging management software with an AI agent built in. A small team in Antwerp and Brussels builds it for loops that run between many partners.

Portrait of Maarten Tak, CEO and co-founder of Rotion, in the officeFounder 01

Maarten Tak

CEO and co-founder

Leads the company and the work with customers, from the first pilot to the full fleet.

Portrait of Jonas Janssen, CTO and co-founder of Rotion, in the officeFounder 02

Jonas Janssen

CTO and co-founder

Builds the platform and Autopilot, and keeps every figure traceable to its scans.

Founded2021Antwerp
Tracked575,310assets tracked
Losses28%fewer assets lost
Fleet9%smaller fleet needed
01Vendor profile

Rotion on record.

Rotion gives every asset an identity and a record. This is ours, in the form a procurement or security review asks for. Copy any line, or print the sheet for your vendor file.

Company · Rotion
BE 0774.580.929
Registered in BelgiumKBO and VATSince 2021
A · Company04 fields
Company name
Rotion
Company number
BE 0774.580.929KBO number, also the VAT number
Founded
2021
Investor
imec.istart
B · Locations and team03 fields
Registered office
Krugerstraat 232
2660 Antwerp, Belgium
Office
Square Victoria Regina 1
1210 Brussels, Belgium
Team
A small team in Antwerp and BrusselsMaarten Tak, CEO. Jonas Janssen, CTO.
C · Security and data04 fields
Hosting
Amazon Web Services and Microsoft Azure, both in EU regionsPrivate cloud and on-premise on the Custom plan
Sign-in
SSO through SAML or OpenID Connect
Data access
CSV export, REST API and webhooks in every plan
Audit
Auditors get a read-only login
D · Contacts04 fields
Sales and general
hello@rotion.eu
Source · rotion.euRotion · BE 0774.580.929

02Timeline

Where Rotion comes from.

From a company in Antwerp to the platform behind Belgium's first large-scale reusable packaging pilot.

  1. 2021
    Founded in Antwerp.Rotion is registered as a company.
  2. 2023
    Start-it @KBC.Selected for the program.
  3. 2025
    Potential Unicorn at imec.Nominated.
    FutureForward company.Selected by NOA.
  4. Now
    Repasys runs on Rotion.Belgium's first large-scale reusable packaging pilot.106,312 packages · 6 retailers · €0.30 deposit
    575,310 assets tracked.Across the loops on the platform.
03Principles

How we build.

Three rules that shape the product, from the data model to the screens partners use.

P.01Identity

Identity first.

Every asset is a managed entity with a persistent digital identity and a record of its own.

P.02Visibility

Shared visibility.

Every partner sees the same record as it updates, so nobody has to rebuild the history after a problem appears.

P.03Reality

Built for real loops.

Rotion is designed for many partners, mixed codes, missed scans and peak weeks.

With a circular approach, we can use raw materials more intelligently and reduce waste and emissions.

Geert Verbelen · VIL
Wide view of a cross-dock hall with rows of blue, green and grey crates, roll cages and wooden pallets and an operator walking between them with a scanner
IMG 051 · Cross-dock, Antwerp · morning
04Customers and partners

Teams and partners on Rotion.

Retailers, brands, cities and public services that work with Rotion.

  • Kringwinkel
  • Aldi
  • Colruyt Group
  • Carrefour
  • Flanders' Food
  • Bike Republic
  • Brandweer
  • AMA
  • Proudd
  • Dressr
  • Stad Antwerpen
  • Major
  • Mivas
  • Horizons ISG
A carrier driver hands a delivery note to a dock supervisor beside a pallet of stacked grey reusable cratesIMG 052 · DC Zellik · 50.8889N 4.2725E
Start[ SCAN 0x3F2B ]

See what Rotion does for your loop.

Most teams go live in weeks, on the codes already on their fleet.