Software for running reusable packaging at scale

otion is the operating system for startups building closed-loop packaging systems. Track assets, control rotation, prove impact & scale without rebuilding your stack or business.

Request a demo

See pricing

Speed

Launch fast without heavy investments

Get from pilot to production without committing to rigid hardware, vendors, or monolithic platforms.

Book a demo

Configure workflow

Add Stage

Add Partner

New packaging type

Add Product

Create new packaging

Add Items

Quick Actions

Hardware-agnostic tracking

Run QR, RFID, or hybrid setups. Switch or combine technologies without rewriting software or replacing assets.

Hardware-agnostic tracking

Run QR, RFID, or hybrid setups. Switch or combine technologies without rewriting software or replacing assets.

Hardware-agnostic tracking

Run QR, RFID, or hybrid setups. Switch or combine technologies without rewriting software or replacing assets.

Plug-and-play onboarding

Deploy in days, not months. No custom builds, no heavy integrations upfront, no operational redesign required.

Plug-and-play onboarding

Deploy in days, not months. No custom builds, no heavy integrations upfront, no operational redesign required.

Plug-and-play onboarding

Deploy in days, not months. No custom builds, no heavy integrations upfront, no operational redesign required.

Pilot-to-scale continuity

What you use in pilots is what you scale with. No replatforming when volumes grow or stakeholders change.

Pilot-to-scale continuity

What you use in pilots is what you scale with. No replatforming when volumes grow or stakeholders change.

Pilot-to-scale continuity

What you use in pilots is what you scale with. No replatforming when volumes grow or stakeholders change.

Leakage increase detected

Leakage increase

Retail location #KZ88DS has used 21% higher leakage this month.

View details

Fleet occupancy - July

226,713 / 244,300

70%

There are still 13 days until a new batch is produced.

View details

Fleet status - July

244,300 items

+12%

In use

Transit

Wash

Operational control

Control the loop, not just the asset

Closed-loop success depends on rotation, leakage, and accountability across parties.

Book a demo

Real-time fleet visibility

Know where assets are, how often they rotate, and where losses occur across locations and partners.

Real-time fleet visibility

Know where assets are, how often they rotate, and where losses occur across locations and partners.

Real-time fleet visibility

Know where assets are, how often they rotate, and where losses occur across locations and partners.

Anomaly and leakage detection

Identify breakage, hoarding, misuse, and shrinkage automatically. Act before margins erode.

Anomaly and leakage detection

Identify breakage, hoarding, misuse, and shrinkage automatically. Act before margins erode.

Anomaly and leakage detection

Identify breakage, hoarding, misuse, and shrinkage automatically. Act before margins erode.

Multi-party loop governance

Operate across retailers, brands, logistics partners, and consumers without IT lock-in or data silos.

Multi-party loop governance

Operate across retailers, brands, logistics partners, and consumers without IT lock-in or data silos.

Multi-party loop governance

Operate across retailers, brands, logistics partners, and consumers without IT lock-in or data silos.

Full control

Prove value to customers, investors, and regulators

Make impact, compliance, and unit economics explicit from day one.

Book a demo

Oct

Sep

Failed

Passed

Dec

Nov

Aug

Jul

100

Pass rate

97%

Quality Control

Dec

Nov

Oct

Sep

Aug

Jul

-0.3% vs prev. period

1.9%

Loss Rate

Idle

Active

Dec

Nov

Oct

Sep

Aug

Jul

100

Active vs Idle

84%

Fleet Utilization

Dec

Nov

Oct

Sep

Aug

Jul

5.75

6.5

7.25

-13% vs prev, period

5.5 days

Average Cycle Time

PDF

CSV

Monthly

Last 6 Months

All Partners

All Products

Built-in Digital Product Passport

Each asset carries its own lifecycle data. Transferable, auditable, and future-proof.

Built-in Digital Product Passport

Each asset carries its own lifecycle data. Transferable, auditable, and future-proof.

Built-in Digital Product Passport

Each asset carries its own lifecycle data. Transferable, auditable, and future-proof.

PPWR-ready reuse reporting

Generate reuse, rotation, and waste-avoidance metrics without manual reconciliation.

PPWR-ready reuse reporting

Generate reuse, rotation, and waste-avoidance metrics without manual reconciliation.

PPWR-ready reuse reporting

Generate reuse, rotation, and waste-avoidance metrics without manual reconciliation.

Unit-economics insight

Understand cost per rotation, loss drivers, and operational bottlenecks to defend your business model.

Unit-economics insight

Understand cost per rotation, loss drivers, and operational bottlenecks to defend your business model.

Unit-economics insight

Understand cost per rotation, loss drivers, and operational bottlenecks to defend your business model.

Why startups choose Rotion

Woman holding a smartphone looking through the glass

Circular by design

Purpose-built for reuse

Not adapted from RTI or warehouse software. Designed for high-rotation, circular systems from the ground up.

Book a demo

Circular by design

Purpose-built for reuse

Not adapted from RTI or warehouse software. Designed for high-rotation, circular systems from the ground up.

Book a demo

Circular by design

Purpose-built for reuse

Not adapted from RTI or warehouse software. Designed for high-rotation, circular systems from the ground up.

Book a demo

Independence

No platform or hardware lock-in

You own your model and relationships. Rotion supports evolution instead of forcing predefined workflows.

Book a demo

Independence

No platform or hardware lock-in

You own your model and relationships. Rotion supports evolution instead of forcing predefined workflows.

Book a demo

Independence

No platform or hardware lock-in

You own your model and relationships. Rotion supports evolution instead of forcing predefined workflows.

Book a demo

A desk with a laptop and an employee badge laying on top of it.

scaling

Scale without organizational drag

Minimal setup, low operational overhead, and software that grows with complexity rather than against it.

Book a demo

scaling

Scale without organizational drag

Minimal setup, low operational overhead, and software that grows with complexity rather than against it.

Book a demo

scaling

Scale without organizational drag

Minimal setup, low operational overhead, and software that grows with complexity rather than against it.

Book a demo

Why companies are rethinking reusable packaging

Reusable carriers are introduced with good intentions, but managed with tools designed for linear flows. Control degrades as complexity increases.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Integrate once. Sync everywhere. Rotion plays well with the tools you already use.

From ERPs to HR and accounting tools, Rotion plugs into your finance stack to keep data consistent, workflows tight, and teams aligned.

Frequently asked questions

Answers to common questions about getting started and using Rotion day to day.

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Do we need to commit to specific hardware or tracking technology upfront?

No. Rotion is hardware-agnostic. You can start with QR, move to RFID, or run hybrid setups without changing platforms or rewriting your stack.

Can we use Rotion for pilots and still scale with the same setup?

Yes. Pilots and scaled deployments use the same core system. There is no handover to a different platform once volumes increase or customers expand.

How does Rotion help us control leakage and unit economics?

Rotion provides real-time fleet visibility, rotation tracking, and automated anomaly detection. Losses, misuse, and inefficiencies surface early instead of after margins collapse.

Who owns the data and the customer relationship?

You do. Rotion does not own fleets, consumers, or contracts. Data access and transferability are designed to support your business model, not replace it.

How does this support PPWR and future compliance needs?

Each asset includes a built-in Digital Product Passport. Reuse cycles, rotations, and impact metrics are captured automatically and can be reported as regulations evolve.

Do we need to commit to specific hardware or tracking technology upfront?

No. Rotion is hardware-agnostic. You can start with QR, move to RFID, or run hybrid setups without changing platforms or rewriting your stack.

Can we use Rotion for pilots and still scale with the same setup?

Yes. Pilots and scaled deployments use the same core system. There is no handover to a different platform once volumes increase or customers expand.

How does Rotion help us control leakage and unit economics?

Rotion provides real-time fleet visibility, rotation tracking, and automated anomaly detection. Losses, misuse, and inefficiencies surface early instead of after margins collapse.

Who owns the data and the customer relationship?

You do. Rotion does not own fleets, consumers, or contracts. Data access and transferability are designed to support your business model, not replace it.

How does this support PPWR and future compliance needs?

Each asset includes a built-in Digital Product Passport. Reuse cycles, rotations, and impact metrics are captured automatically and can be reported as regulations evolve.

Do we need to commit to specific hardware or tracking technology upfront?

No. Rotion is hardware-agnostic. You can start with QR, move to RFID, or run hybrid setups without changing platforms or rewriting your stack.

Can we use Rotion for pilots and still scale with the same setup?

Yes. Pilots and scaled deployments use the same core system. There is no handover to a different platform once volumes increase or customers expand.

How does Rotion help us control leakage and unit economics?

Rotion provides real-time fleet visibility, rotation tracking, and automated anomaly detection. Losses, misuse, and inefficiencies surface early instead of after margins collapse.

Who owns the data and the customer relationship?

You do. Rotion does not own fleets, consumers, or contracts. Data access and transferability are designed to support your business model, not replace it.

How does this support PPWR and future compliance needs?

Each asset includes a built-in Digital Product Passport. Reuse cycles, rotations, and impact metrics are captured automatically and can be reported as regulations evolve.