Revenue ends at delivery.
You sell a crate once. The value of every cycle after that goes to others.
Q · A
What does Rotion do for a packaging manufacturer?
Rotion gives each crate, tray, pallet or IBC you produce a digital identity and a passport from the end of the production line. Your customers use it to track, settle and report reuse, and you offer it as part of the product or as a service with recurring revenue.
- Works with QR, RFID and GS1 codes on existing designs
- Bundled with your packaging or resold under your own brand
- Neutral: Rotion owns no fleets and competes for no customers
01The problem
Reusable is becoming a commodity.
Buyers compare reusable packaging on price per unit. Under PPWR they also need proof that it circulates.
Customers ask for data.
Brands and pool operators want cycle counts, loss rates and reuse figures per item. Plain plastic cannot answer.
Product decisions run on guesses.
Without usage data you do not know how long a design lasts, where it breaks or when a customer will reorder.
02Model
One sale, or a service that keeps paying.
Sell the crate once, or sell it with tracking, passports and reporting as a yearly service. The crate and the customer stay the same, and you earn a second line of revenue for as long as the crate circulates.
Customer 08 · 12,000 crates · €9.40 each · life 8 years
Year 1€134,400€112,800
Each year after€21,600€0
Cumulative after 8 years€285,600€112,800
0
100k
200k
300k
Crate sale, year 1Service, €21,600 a yearService by year 8
Per year and cumulative, EUR
| Year | Sale | Service | Cumulative |
|---|---|---|---|
| 1 | 112,800 | 21,6000 | 134,400112,800 |
| 2 | 0 | 21,6000 | 156,000112,800 |
| 3 | 0 | 21,6000 | 177,600112,800 |
| 4 | 0 | 21,6000 | 199,200112,800 |
| 5 | 0 | 21,6000 | 220,800112,800 |
| 6 | 0 | 21,6000 | 242,400112,800 |
| 7 | 0 | 21,6000 | 264,000112,800 |
| 8 | 0 | 21,6000 | 285,600112,800 |
| Total | 112,800 | 172,8000 | 285,600112,800 |
Service: Track and report at €1.80 per crate per year.
Prices are set by you. Rotion’s fee to you is agreed separately.
03Closed loop
From your line to every user.
Your packaging leaves the line with an identity. Every party that handles it after that adds to the same record.
- 01Production
Gives each item its identity and passport at the end of the line.
- 02Customers
Track, settle and report reuse for the packaging you supply.
- 03Fillers
Scan packaging in and out as they fill and ship it.
- 04Pool operators
Run your packaging in their pool, on the same record.
- 05Wash centers
Log wash cycles and inspections per item.
- 06Recyclers
Record the end of life, so the passport closes with the last step.
04From the line
From your line to every customer.
Each crate gets its code and passport at the end of the line, by a scan station on the line or a batch import of codes. You keep one view across every customer that uses your packaging. Each customer sees only its own.
Registered at the end of the line
1,200 crates, Stacking crate 6040
Design minimum 100 cycles · life 8 years · a passport per crate
Shipped to
- Customer 08500
- Customer 14400
- Pool operator 03300
Passport 6040-2611-00417Owner: Customer 08
transfers toWhen the owner changesOwner: Pool operator 03
3 customers · 30,000 crates in circulation
Year 3 of 8 · pace to 100 cycles: 37.5Customer 08
Crates held12,000
Average cycles per crate against pace
36
Idle share31%
Dwell days19
FlaggedDwell at its second DC rose from 6 to 19 days since August.14% fewer cycles per crate than other customers on this design. At this rate it will reorder about 900 crates it already owns.
Customer 14
Crates held8,000
Average cycles per crate against pace
41
Idle share12%
Dwell days7
Pool operator 03
Crates held10,000
Average cycles per crate against pace
43
Idle share9%
Dwell days5
Customers see only their own crates.Bar from 0 to 100 cycles, the line marks the pace
Field results from operators running Rotion across pools, retail and industry.
28%
S.01fewer assets lost
9%
S.02smaller fleet needed
575,310
S.03assets tracked
Trusted by these organizations.
05How it works
From the line to every cycle.
The identity starts at your production line and follows the item through every customer, filler and wash center. Each scan adds to its passport.
- 01
Produce and register
Each item gets a code and a passport at the end of the line.
- 02
Deliver to customers
Batches ship to the brand, retailer or pool operator under their account.
- 03
In circulation
Customers scan at each handover. Cycles, washes and damage log per item.
- 04
Repair or recycle
Damaged items come back for repair or recycling with their full history.
06Platform
Packaging with software in it.
Digital packaging passport
Lifecycle data per item, transferable between customers and partners.
Read more
Fleet view per customer
Where your packaging sits, how often it rotates and how much stands idle, per customer.
Read more
Reuse figures out of the box
Customers report cycles, rotation and losses without building data pipelines.
Read more
ERP and GS1 sync
Connects to customer ERP and WMS systems and to GS1 identifiers through one platform.
Read more07Autopilot
It notices first.
Autopilot watches every scan in your loop, flags what is going wrong, proposes the fix with its reasoning, and acts once you approve.
How Autopilot worksCustomer 08 runs 14% fewer cycles per crate than other customers on the same design.
Why
Dwell time at the second DC of Customer 08 rose from 6 to 19 days since August. At this rate the customer will reorder about 900 crates it already owns.
Proposes
Share the dwell report with Customer 08 and propose a fleet review before the next order.
ApproveEditconfidence 92%
Service revenue this quarter€ 12,600
Sample data08Service
Your service, on your terms.
Bundle Rotion with your packaging, or resell it under your own name. You set the tiers and the prices; Rotion runs the platform, the scan apps and the updates.
Passport
€0.60per item per year
- Identity and passport per item
- Cycle history
Track and report
€1.80per item per year
- Everything in Passport, plus
- Custody per handover
- Reuse rates and PPWR reuse reporting
- Customer portal
Deposits and settlements
€2.40per item per year
- Everything in Track and report, plus
- Deposits per item
- Partner statements
| Customer | Tier | Crates | Per crate per year | Annual, EUR |
|---|---|---|---|---|
| Customer 08 | Track and report | 12,000 | 1.80 | 21,600 |
| Customer 14 | Passport | 8,000 | 0.60 | 4,800 |
| Pool operator 03 | Deposits and settlements | 10,000 | 2.40 | 24,000 |
Recurring total€50,400 a year
This quarter€12,600
Under your brand or as Rotion
Portal nameMolda CratesRotion
Portal addressportal.moldacrates.exampleapp.rotion.eu
MRMolda CratesRotionCustomer 08
Crates held12,000
Idle share31%
Runs on RotionRotion customer portal
Molda Crates is a fictional manufacturer brand.
Where manufacturers start.
Q.01Do we need to become a software company?
No. Rotion is the software layer on top of your physical packaging. You keep selling packaging, and Rotion provides the platform, scan apps, updates and partner portal.
Q.02Do we need to change our packaging design?
No. Rotion works with existing designs and reads QR, barcode, RFID or GS1 codes. You can add digital capability per product line or per customer.
Q.03Who owns the customer relationship and the data?
You keep the customer relationship. Data ownership is set per use case and can be transferred where needed. Rotion owns no fleets and does not compete for your customers.
Q.04How does a packaging passport help us sell?
A passport turns a crate into a system customers can report on. Each item carries its identity, cycles and condition across every partner that handles it. See the digital packaging passport.
Q.05How does this help our customers with PPWR?
Rotion records reuse cycles per item, so customers can evidence reuse rates without manual counts. PPWR calculation rules apply from 30 June 2027 and reuse targets from 2030. The PPWR Navigator shows the deadlines.
Q.06Can we resell Rotion under our own brand?
Yes. You can bundle Rotion with your packaging as Rotion, or resell it under your own name with your own portal. You set the service tiers and the prices for your customers; Rotion runs the platform, the scan apps and the updates.
Q.07Do we see how our packaging is used after the sale?
Yes. You get one view across every customer that uses your packaging: crates held, cycles per item against the design minimum, idle stock and dwell. Each customer sees only its own crates.
Q.08How do crates get their identity at the end of the line?
Either works: a scan station at the end of the production line, or a batch import of the codes you print or mold into the crates. The passport starts there and transfers when a crate changes owner.
