Festival visitors drop their cups at a row of Retoer return points at the exit at golden hour
IMG 108 · Festival exit, Belgium · golden hour

Reusable cup and takeaway tracking

Cups that comeback.

Rotion runs the loop behind reuse schemes. Every cup, bowl and takeaway box carries its own code, and deposits follow the scans from till to refund. You see what is out, where it is, and what never came back.

Q · A

What is reusable cup and takeaway tracking?

Reusable cup and takeaway tracking records every cup, bowl and meal box from the moment it goes out with an order until it is washed and back at a venue. In Rotion each item carries its own QR code, RFID tag or barcode, so the deposit is charged and refunded on scans. Collection crates carry a code too, and one scan of a full crate books every item in it to the place it came from.

  • A unique code on every item
  • Deposits and refunds on scans
  • One crate scan books every item to its pickup point
01The problem

Why reuse schemes leak.

Reuse schemes fail on logistics. Deposits leak, returns pile up in the wrong place, and nobody sees the loop as a whole.

P.01

Deposits do not reconcile.

The deposit is charged at one till and refunded at a return machine across town. Matching the two by spreadsheet takes hours and still leaves gaps.

P.02

Return points overflow.

Items pile up at one return point while the next venue runs short. Without stock per point, collection runs come too late.

P.03

Events drain the pool.

One festival weekend can move more cups than a month of regular trade. Without a count, you only see the loss when stock runs out.

02Deposits

One cup, one deposit, every scan.

The till charges the deposit, the return refunds it to the bank card, and each venue’s week nets out on its own statement.

Items Cups CUP-0417-2291Sample data
Close-up of a matte off-white reusable cup with a lime green lid and a small embossed loop symbolCup, 400 mlCUP-0417-2291At a venue
Code, QR
CUP-0417-2291
Type
Cup, 400 ml
Wash cycle
38
Current holder
Venue 12

Scans on this item

  1. A barista hands a reusable cup with a lime lid across a wooden counter to a customer
    Issued at the till, Venue 31+€1.00 charged at till
    Day 1 · 12:04
  2. A person slides a reusable cup into a Retoer return machine on a city street
    Returned at Return machine 07

    The customer needs no app and scans nothing.

    -€1.00 refunded to bank card
    Day 1 · 16:40
  3. A service worker opens the side of a Retoer return point on a market square and lifts out a crate of returned cups
    Crate CR-0512 scanned at Point 071 scan · 120 items to Point 07
    Day 1
  4. A worker guides a rack of clean reusable cups and containers through an industrial washing facility
    In at Wash Hub NorthWash cycle 37 to 38
    Day 2 · 07:15
  5. A worker loads crates of clean reusable cups and containers into a van at a city logistics hub
    Out to Venue 12Holder: Venue 12
    Day 2 · 11:30
Deposit statementThis week, per venue
€1.00 per item
Venue 31Campus South canteenCharged€1,240Refunded€410Net+€830
Return machine 07LibraryCharged€0Refunded€960Net-€960

The net settles per venue.

Close-up of a hand tapping a bank card on the card reader of a Retoer return point in a station hall
Refund on the machine’s terminal
Return rate this month93.4%

Rotion records and nets deposits. It does not move money.

03Platform

Built for reuse schemes.

Everything a scheme operator, caterer or venue group needs to run reusable cups and takeaway packaging. Pick a feature to see it.

Explore the platform
RotionDeposits and refundsStock per venue and pointReturn rates and lossesReuse reporting Autopilot
Deposit statementReady to send
Q3 2026 · Customer 14
Issued4,820
Returned4,571
Open or lost249 × € 5.00 per unit
Balance due€ 1,245.00
Send statementExport PDFBacked by 9,391 scans
Balance per customerAll regions · last 30 days
CustomerOutBackOpenDwell
Store 2214 Ghent1,2401,196445 d
Customer 1486064821221 d
DC Zellik2,3102,287232 d
Grower Hoogstraten1,5801,531497 d
Store 0917 Leuven640611296 d
Open total · items357 · € 1,785 deposit value
Anomalies this week Autopilot
High
StockpilingRetailer 3 DC holds 1,140 more than its 90-day average
Review
Medium
Breakage spikeFiller 07 damage rate 3.1%, usually 0.8%
Review
Low
Slow returnsCarrier West average return 18 days
Review
PPWR reuse reportPPWR
2026 Q3 · all customers
Reuse rate93.4%
Cycles per asset14.2
Rotations1.2 M
CustomerRotationsReuse
Retailer 3412,30094.1%
Filler 07288,10092.7%
Grower co-op 2196,40095.3%
Export reportCSV · PDF · API
Sample data

Field results from operators running Rotion across pools, retail and industry.

28%
S.01fewer assets lost
9%
S.02smaller fleet needed
575,310
S.03assets tracked
Trusted by these organizations.
  • Kringwinkel
  • Aldi
  • Colruyt Group
  • Carrefour
  • Flanders' Food
  • Bike Republic
  • Brandweer
  • AMA
  • Proudd
  • Dressr
  • Stad Antwerpen
  • Major
  • Mivas
  • Horizons ISG
04Field notes

What reuse data shows.

Two Retoer return machines in a train station hall, with commuters walking past and one person returning a container
IMG 103 · Station hall, Belgium · morning
N.01

Return friction decides return rates.

Where return points stand and how fast a return takes affect return rates more than the deposit amount. Per-point data shows where returns stall.

N.02

Takeaway rules ask for a real system.

Under PPWR (Regulation (EU) 2025/40), takeaway sellers must accept customers’ own containers from 12 February 2027 and offer a reusable option within a system for reuse from 12 February 2028. That system has to collect, clean and document.

N.03

Wash logistics set the pace.

Items earn nothing in a washing queue. Throughput per wash hub shows whether the limit is capacity, collection timing or sorting.

05PPWR

What PPWR asks of takeaway, and what you can show.

Three takeaway dates in Regulation (EU) 2025/40, and the record that answers each.

Reports PPWR takeawaySample data
  1. A cook behind a takeaway counter closes the lid on a reusable container with a warm meal, next to a cup with a lime lidFeb 12, 2027Article 32
    Accept the customer’s own container.

    No extra charge, clear signage.

    Applies to

    All sellers, micro-enterprises included.

    Your evidenceAt the counter

    Signage and pricing.

  2. Students returning packaging at a Retoer return point in a campus cafeteriaFeb 12, 2028Art. 33 · Annex VI
    Offer a reusable option in a system for reuse.

    Collect, clean, inspect, redistribute, document.

    Applies to

    Sellers. Micro-enterprises exempt.

    Your evidenceRecord in Rotion

    Per-item scans, exportable report.

    • Collected
    • Washed
    • Redistributed
    • Documented
  3. Festival-goers at a bar holding reusable cups and containers in late-afternoon lightJan 1, 2030Target
    Aim for 10% of takeaway in reusables.

    An obligation of effort.

    Applies to

    Sellers.

    Your evidenceRecord in Rotion

    Reusable share of sales, from issue scans.

Read the PPWR takeaway rules

A Retoer return machine on a cobbled Belgian city square at dusk, with lit café terraces behind

Rotion is launching Retoer, a national reuse system for consumer packaging in Belgium.

retoer.be

Straight answers.

What operations and supply chain teams ask before they book a demo.

Book a demo
Q.01Do we need a code on every cup?

Yes. Every cup, bowl or box carries its own QR code, RFID tag or barcode, because a deposit is only safe when it belongs to one item. Collection crates carry a code too, so you scan a full crate once instead of every item in it.

Q.02Does Rotion work with our POS?

Yes. Rotion integrates with POS systems, and most common ones have an API. Deposits can be charged and refunded through your own tills and payment terminals, or refunded through the terminals on Rotion return machines.

Q.03Do customers need an app?

No. The till scans the item at issue and the return machine scans it at return. The wash hub scans the crates again at drop-off and pickup.

Q.04What do the PPWR takeaway rules require?

Takeaway sellers must accept customer-brought containers from 12 February 2027 and offer reusable packaging within a system for reuse from 12 February 2028, with micro-enterprises exempt from the second duty. From 2030 they should aim for 10% of takeaway sales in reusable packaging. See the PPWR takeaway rules for detail.

Q.05Can a small initiative start?

Yes. Rotion Starter fits small initiatives at one location, from 150 euros a month with 14 days free. A scheme with more items, several venues or a POS integration starts on Launch.

Q.06Do events run in the same system?

Yes. Festivals and events run on the same items, return points and wash hubs as regular trade, so an event weekend shows up in the same stock and return rates.

Further reading.

A carrier driver hands a delivery note to a dock supervisor beside a pallet of stacked grey reusable cratesIMG 052 · DC Zellik · 50.8889N 4.2725E
06 · Start[ SCAN 0x3F2B ]

Get more cups back.

Most teams go live in weeks, on the codes already on their fleet.