Modern infrastructure for running reusable packaging fleets

Rotion upgrades existing RTI and pooling operations with a flexible digital layer. Improve visibility, reduce losses, and prepare your fleet for customers, compliance, and new revenue models.

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AI-powered control

Gain real control over large, distributed fleets

Traditional RTI systems show inventory. Rotion shows behavior, performance, and risk.

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Leakage increase detected

Leakage increase

Retail location #KZ88DS has used 21% higher leakage this month.

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Fleet occupancy - July

226,713 / 244,300

70%

There are still 13 days until a new batch is produced.

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Fleet status - July

244,300 items

+12%

In use

Transit

Wash

Real-time fleet intelligence

Track asset location, rotation speed, dwell time, and utilization across customers and regions.

Real-time fleet intelligence

Track asset location, rotation speed, dwell time, and utilization across customers and regions.

Real-time fleet intelligence

Track asset location, rotation speed, dwell time, and utilization across customers and regions.

Leakage and anomaly detection

Automatically detect abnormal loss, misuse, stockpiling, or breakage before it impacts margins.

Leakage and anomaly detection

Automatically detect abnormal loss, misuse, stockpiling, or breakage before it impacts margins.

Leakage and anomaly detection

Automatically detect abnormal loss, misuse, stockpiling, or breakage before it impacts margins.

Single view across loops

Operate internal, customer-facing, and mixed closed loops from one system without fragmentation.

Single view across loops

Operate internal, customer-facing, and mixed closed loops from one system without fragmentation.

Single view across loops

Operate internal, customer-facing, and mixed closed loops from one system without fragmentation.

Digital Packaging Passport

Reusable box

Created 13 Jul, 2025

16 cycles

Prepare your fleet for customer and regulatory pressure

Your customers will demand reuse data, transparency, and interoperability.

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Transferable Digital Product Passports

Each asset carries lifecycle data that can be shared with brands and retailers when required.

Transferable Digital Product Passports

Each asset carries lifecycle data that can be shared with brands and retailers when required.

Transferable Digital Product Passports

Each asset carries lifecycle data that can be shared with brands and retailers when required.

PPWR-ready reporting

Generate reuse, rotation, and waste-reduction metrics without manual data aggregation.

PPWR-ready reporting

Generate reuse, rotation, and waste-reduction metrics without manual data aggregation.

PPWR-ready reporting

Generate reuse, rotation, and waste-reduction metrics without manual data aggregation.

Standards and integration ready

Compatible with GS1, ERP, logistics, and partner systems without custom builds per client.

Standards and integration ready

Compatible with GS1, ERP, logistics, and partner systems without custom builds per client.

Standards and integration ready

Compatible with GS1, ERP, logistics, and partner systems without custom builds per client.

Full control

Unlock new commercial models with minimal impact

Evolve beyond cost-plus pooling without replatforming or disrupting operations.

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Recurring licenses

Filter

Bulk Action

Client name

Annual Price

Tier

Order Total

Action

Status

Pending

Walmart

€25,000.00

₦50,000.00

Pending

Target

€50,000.00

₦50,000.00

Pending

Mediamarkt

€75,000.00

₦50,000.00

Pending

Customer-facing digital services

Offer transparency, reporting, and analytics as value-added services to customers.

Customer-facing digital services

Offer transparency, reporting, and analytics as value-added services to customers.

Customer-facing digital services

Offer transparency, reporting, and analytics as value-added services to customers.

Incremental deployment

Run Rotion alongside existing RTI systems. No big-bang migration required.

Incremental deployment

Run Rotion alongside existing RTI systems. No big-bang migration required.

Incremental deployment

Run Rotion alongside existing RTI systems. No big-bang migration required.

Better planning and asset ROI

Use real usage data to optimize fleet sizing, production cycles, and capital allocation.

Better planning and asset ROI

Use real usage data to optimize fleet sizing, production cycles, and capital allocation.

Better planning and asset ROI

Use real usage data to optimize fleet sizing, production cycles, and capital allocation.

Why RTI and pooling operators choose Rotion

Woman holding a smartphone looking through the glass

Plug and play

Built to complement, not replace

Rotion sits on top of existing RTI and ERP systems instead of forcing rip-and-replace.

Book a demo

Plug and play

Built to complement, not replace

Rotion sits on top of existing RTI and ERP systems instead of forcing rip-and-replace.

Book a demo

Plug and play

Built to complement, not replace

Rotion sits on top of existing RTI and ERP systems instead of forcing rip-and-replace.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own fleets or compete for customers. It strengthens your position as operator.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own fleets or compete for customers. It strengthens your position as operator.

Book a demo

Independence

Neutral and non-competitive

Rotion does not own fleets or compete for customers. It strengthens your position as operator.

Book a demo

A desk with a laptop and an employee badge laying on top of it.

scaling

Designed for scale and complexity

Handles millions of assets, multiple customers, and overlapping loops without brittle customization.

Book a demo

scaling

Designed for scale and complexity

Handles millions of assets, multiple customers, and overlapping loops without brittle customization.

Book a demo

scaling

Designed for scale and complexity

Handles millions of assets, multiple customers, and overlapping loops without brittle customization.

Book a demo

Why companies are rethinking reusable packaging

Reusable carriers are introduced with good intentions, but managed with tools designed for linear flows. Control degrades as complexity increases.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Reusables as a side-effect

Carriers treated as anonymous units, not assets

Visibility limited to handover moments or depots

Loss explained away as “part of the system”

Manual reconciliation across partners & Excels

Scaling the network increases friction and cost

Circularity depends on discipline instead of design

Built specifically for modern finance operations.

Clean, intuitive interface designed for speed.

One platform — expenses, budgets, vendors.

Smart approval flows with built-in controls.

Real-time insights with budget health indicators.

Up and running in days with guided implementation.

Transparent pricing with everything included.

Dynamic, customizable reports you can actually use.

Integrate once. Sync everywhere. Rotion plays well with the tools you already use.

From ERPs to HR and accounting tools, Rotion plugs into your finance stack to keep data consistent, workflows tight, and teams aligned.

Frequently asked questions

Answers to common questions about getting started and using Rotion day to day.

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Book a demo call

Let’s talk about your current setup or ambitions and see how Rotion can simplify your circular logistics.

Book a call

Do you prefer email? We're available at:

hello@rotion.eu

Do we need to replace our existing RTI or asset management systems?

No. Rotion runs alongside existing systems and fills the gaps they do not cover: behavior, leakage, reuse metrics, and cross-party visibility.

How is this different from traditional RTI software like Packcontrol?

Traditional RTI software focuses on inventory and transactions. Rotion focuses on lifecycle, rotation, reuse performance, and interoperability with brands and regulators.

Will this expose sensitive customer or commercial data?

No. Data access is configurable per customer and use case. You control what is shared, with whom, and under which conditions.

Can Rotion support multiple customers with different requirements?

Yes. Rotion is designed for multi-customer, multi-loop operations where reporting, integrations, and visibility differ per client.

How does this help us commercially, not just operationally?

Rotion enables premium digital services, improves asset ROI through better utilization, and positions you as a future-proof partner for brands and retailers under PPWR pressure.

Do we need to replace our existing RTI or asset management systems?

No. Rotion runs alongside existing systems and fills the gaps they do not cover: behavior, leakage, reuse metrics, and cross-party visibility.

How is this different from traditional RTI software like Packcontrol?

Traditional RTI software focuses on inventory and transactions. Rotion focuses on lifecycle, rotation, reuse performance, and interoperability with brands and regulators.

Will this expose sensitive customer or commercial data?

No. Data access is configurable per customer and use case. You control what is shared, with whom, and under which conditions.

Can Rotion support multiple customers with different requirements?

Yes. Rotion is designed for multi-customer, multi-loop operations where reporting, integrations, and visibility differ per client.

How does this help us commercially, not just operationally?

Rotion enables premium digital services, improves asset ROI through better utilization, and positions you as a future-proof partner for brands and retailers under PPWR pressure.

Do we need to replace our existing RTI or asset management systems?

No. Rotion runs alongside existing systems and fills the gaps they do not cover: behavior, leakage, reuse metrics, and cross-party visibility.

How is this different from traditional RTI software like Packcontrol?

Traditional RTI software focuses on inventory and transactions. Rotion focuses on lifecycle, rotation, reuse performance, and interoperability with brands and regulators.

Will this expose sensitive customer or commercial data?

No. Data access is configurable per customer and use case. You control what is shared, with whom, and under which conditions.

Can Rotion support multiple customers with different requirements?

Yes. Rotion is designed for multi-customer, multi-loop operations where reporting, integrations, and visibility differ per client.

How does this help us commercially, not just operationally?

Rotion enables premium digital services, improves asset ROI through better utilization, and positions you as a future-proof partner for brands and retailers under PPWR pressure.