Launch & optimize reusable packaging at scale

Track, manage, and recover returnable & refillable packaging items across your supply chain. Built for scale, circularity & PPWR compliance.

Request a demo

Launch & optimize reusable packaging at scale

Track, manage, and recover returnable & refillable packaging items across your supply chain. Built for scale, circularity & PPWR compliance.

Request a demo

Plug-and-play software for closed-loop and RTI systems

“Rotion keeps reusable packaging systems operational under regulatory & economic pressure.”

MAarten tak

Ceo & Co-founder

MAarten tak

Ceo & Co-founder

Eliminate up to 96% of manual tasks & operations

Cutting turnaround time by an average of 31%

Over a million assets are trusted on our platform

Trusted by industry leading organizations

Together with these amazing organizations, we are pushing the boundaries of circularity and resilience.

Everything required to operate a closed-loop system at scale.

Rotion provides the operational backbone for reusable packaging systems: asset-level accountability, enforceable circulation rules, and built-in resilience across partners, locations, and flows.

Keep the system stable as complexity grows

Control circulation, not just inventory

Asset accountability across all handovers

1 issue flagged
Resolve
Export
Anomaly detection
Production location
61.887 items
Good
-0.2%
Storage facility
14.972 items
Delay
Approved
+12,8%
Logistics partner
1.664 items
Good
+0,6%
Washing station
21.789 items
Normal
-5,6%
Retail location A
533 items
Good
+1.2%
Anomaly detection
Production location
61.887 items
Good
-0.2%
Storage facility
14.972 items
Delay
Approved
+12,8%
Logistics partner
1.664 items
Good
+0,6%
Washing station
21.789 items
Normal
-5,6%
Retail location A
533 items
Good
+1.2%
1 flagged transaction
Resolve
Export
Anomaly detection
Production location
61.887 items
Good
-0.2%
Storage facility
14.972 items
Delay
Approved
+12,8%
Logistics partner
1.664 items
Good
+0,6%
Washing station
21.789 items
Normal
-5,6%
Retail location A
533 items
Good
+1.2%
1 flagged transaction
Resolve
Export
As new partners and flows are added, rotion detects structural stress early - The platform flags abnormal circulation patterns, delayed returns, repeated damages, and partner-level deviations and makes it actionable to resolve.
Fleet occupancy %
Retailer A
43,789 / 49,700
87%
Retailer B
24,713 / 38,300
64%
Retailer C
11,244 / 29,800
38%
Washing
42,700 /
5
4
3
2
4
,
3
2
1
0
00
9
8
6
5
4
3
%
Distribution
13,300 / 20,900
63%
In stock
16,870 / 31,100
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
Cancel
Confirm
Fleet occupancy %
Retailer A
43,789 / 49,700
87%
Retailer B
24,713 / 38,300
64%
Retailer C
11,244 / 29,800
38%
Washing
42,700 /
5
4
3
2
4
,
3
2
1
0
00
9
8
6
5
4
3
%
Distribution
13,300 / 20,900
63%
Inspection
16,870 / 31,100
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
Cancel
Confirm
Fleet occupancy %
Retailer A
43,789 / 49,700
87%
Retailer B
24,713 / 38,300
64%
Retailer C
11,244 / 29,800
38%
Washing
42,700 /
5
4
3
2
4
,
3
2
1
0
00
9
8
6
5
4
3
%
Distribution
13,300 / 20,900
63%
Inspection
16,870 / 31,100
54%
Edit budget
Spend breakdown
Set alerts
Duplicate
Archive
Edit budget for Finance department?
The current monthly budget is $44,300.
Please enter
the new amount.
0.00
Cancel
Confirm
Rotion models how assets should circulate & shows where reality diverges. - Teams manage availability, dwell time, cycle time, and recovery rates per location or partner, keeping closed-loop systems balanced without excess buffers.
Deposit settlements
Pooling settlements
Settlement balance report - Q2
July 18, 2025
Deposit settlements
Deposit Breakdown - June 2025
July 3, 2025
Generate report
Downloading report
Download complete!
Deposit settlements
Pooling settlements
Settlement balance report - Q2
July 18, 2025
Deposit settlements
Deposit Breakdown - June 2025
July 3, 2025
Generate report
Downloading report
Download complete!
Deposit settlements
Pooling settlements
Settlement balance report - Q2
July 18, 2025
Deposit settlements
Deposit Breakdown - June 2025
July 3, 2025
Generate report
Downloading report
Download complete!
Rotion gives every reusable asset a digital identity & ownership context - Each scan records who handled the asset, in which role, and for how long, creating a single source of truth for responsibility, loss attribution, and partner performance.

Built for real-world multi-party chains and complexity.

Add partners through web or native apps without long IT projects. Everyone scans the same IDs and contributes to a shared operational truth from day one.

Onboard new partners without friction

Add partners through web or native apps without long IT projects. Everyone scans the same IDs and contributes to a shared operational truth from day one.

Onboard new partners without friction

Add partners through web or native apps without long IT projects. Everyone scans the same IDs and contributes to a shared operational truth from day one.

Onboard new partners without friction

Use QR, barcodes, RFID, or mixed setups. Rotion can adopt existing codes and aligns with GS1 standards, so assets move freely across partners and systems.

No relabeling, no vendor lock-in

Use QR, barcodes, RFID, or mixed setups. Rotion can adopt existing codes and aligns with GS1 standards, so assets move freely across partners and systems.

No relabeling, no vendor lock-in

Use QR, barcodes, RFID, or mixed setups. Rotion can adopt existing codes and aligns with GS1 standards, so assets move freely across partners and systems.

No relabeling, no vendor lock-in

Rotion connects to ERP, WMS, and transport systems like SAP and Odoo, keeping master data aligned without forcing partners onto the same stack.

One operational view across many systems

Rotion connects to ERP, WMS, and transport systems like SAP and Odoo, keeping master data aligned without forcing partners onto the same stack.

One operational view across many systems

Rotion connects to ERP, WMS, and transport systems like SAP and Odoo, keeping master data aligned without forcing partners onto the same stack.

One operational view across many systems

Temporary batching and SSCC grouping allow teams to scan once per handling step, not per item, reducing errors while increasing throughput.

Built for real warehouse and transport speed

Temporary batching and SSCC grouping allow teams to scan once per handling step, not per item, reducing errors while increasing throughput.

Built for real warehouse and transport speed

Temporary batching and SSCC grouping allow teams to scan once per handling step, not per item, reducing errors while increasing throughput.

Built for real warehouse and transport speed

Designed for real-world operations & challenges

Rotion is made for warehouses, transport, pooling networks, retail backrooms, and repair flows. The system is simple to deploy, simple to use, and tough enough for real handling conditions.

Get started with Rotion

Easy onboarding

Most teams go live quickly because the workflow is scan-first and system-light.

Easy onboarding

Most teams go live quickly because the workflow is scan-first and system-light.

Easy onboarding

Most teams go live quickly because the workflow is scan-first and system-light.

Fast adoption

Producers, fleet owners, service partners, and retailers can all participate without custom builds.

Fast adoption

Producers, fleet owners, service partners, and retailers can all participate without custom builds.

Fast adoption

Producers, fleet owners, service partners, and retailers can all participate without custom builds.

GS1 compliant

All of our codes are GS1 compliant by default, offering flexibility and trancability in- and out-side your system.

GS1 compliant

All of our codes are GS1 compliant by default, offering flexibility and trancability in- and out-side your system.

GS1 compliant

All of our codes are GS1 compliant by default, offering flexibility and trancability in- and out-side your system.

Scalable for growth

Rotion adapts as you scale with role-based access, multi-entity support, and advanced controls.

Scalable for growth

Rotion adapts as you scale with role-based access, multi-entity support, and advanced controls.

Scalable for growth

Rotion adapts as you scale with role-based access, multi-entity support, and advanced controls.

Ideas, insights, and updates from our team

From product announcements to practical guides — stay in the loop with how Rotion is building resilient logistical workflows and sharing what we’ve learned along the way.

View all posts

Circular Packaging Tracking being done by a Fleet Operator

Mar 1, 2026

•

Ops & Strategy

Rotion vs Legacy ERP Systems: Why Our Software is a MUST for Circular Systems

Jonas Janssen

COO

Mar 1, 2026

•

Ops & Strategy

Rotion vs Legacy ERP Systems: Why Our Software is a MUST for Circular Systems

Jonas Janssen

COO

Jan 28, 2026

•

Ops & Strategy

The Invisible Leak: 5 Points Where Your Assets Disappear

woman staring directly at camera near pink wall

Jasper Dancecourt

CTO

Jan 28, 2026

•

Ops & Strategy

The Invisible Leak: 5 Points Where Your Assets Disappear

Jasper Dancecourt

CTO

Jan 26, 2026

•

Ops & Strategy

The Scale Gap: Why Reusable Packaging Systems Fail to Scale

Maarten Tak

CEO

Jan 26, 2026

•

Ops & Strategy

The Scale Gap: Why Reusable Packaging Systems Fail to Scale

Maarten Tak

CEO

Mar 1, 2026

•

Ops & Strategy

Rotion vs Legacy ERP Systems: Why Our Software is a MUST for Circular Systems

Jonas Janssen

COO

Jan 28, 2026

•

Ops & Strategy

The Invisible Leak: 5 Points Where Your Assets Disappear

Jasper Dancecourt

CTO

Jan 26, 2026

•

Ops & Strategy

The Scale Gap: Why Reusable Packaging Systems Fail to Scale

Maarten Tak

CEO

Jan 26, 2026

•

Ops & Strategy

Why Linear Packaging Systems NEED to Go Circular

Jonas Janssen

COO

Start with clarity, scale with confidence

Rotion helps modern packaging companies move faster — with real-time visibility, flexible workflows, and automation where it matters most.

Fast onboarding

Most teams are fully live in under a matter of days, not weeks.

Built for scale

From startups to multinational enterprises — no bloat, no friction.

Get started now